From Doubt to Determination: Nicole Link’s Journey in Construction

Construction isn’t just a job—it’s a career that challenges, inspires, and rewards those willing to put in the work. Nicole Link knows this firsthand. From growing up in a family excavation business to becoming a key player at Sonus Interiors, she’s faced doubts, proven herself, and embraced every opportunity to grow. Her story is one of resilience, passion, and the evolving role of women in the industry. If you’ve ever wondered whether construction is the right path for you, Nicole’s journey might just be the inspiration you need. Keep reading to learn how she turned obstacles into opportunities and why she believes the future for women in construction has never been brighter.

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If there’s one thing to learn in the Construction industry, it’s that every challenge is an opportunity to prove yourself. Nicole Link has seen construction from every angle—on the ground, behind the scenes, and at the decision-making table. And she will tell you, the journey has been worth it.

Nicole grew up surrounded by construction, working in her family’s excavation business and picking up every skill she could along the way. By high school, she found herself in a flooring company, answering phones and getting her first taste of what would become a lifelong career. She didn’t just dip her toe in—she jumped in with both feet. And she never left.

At Sonus Interiors, Nicole has done it all—supporting the flooring department, tackling accounting, managing IT, and streamlining processes to make the company stronger. But this path wasn’t always easy. Like so many of us, she encountered skepticism early on. Some contractors questioned if she could handle the job. That doubt could have pushed her away, but instead, it fueled her. She worked harder, learned more, and refused to let anyone else define her capabilities.

And here’s the thing—this industry is changing. More women are stepping into roles once dominated by men, and not just stepping in but excelling. The support is growing, mentorship programs are making an impact, and the proof is in the incredible work women are doing every single day.

So, if you’re wondering whether you belong in construction, here’s Nicole’s advice: "Give it a chance. Explore different trades. See where your skills take you. Because if you’ve got the drive, there’s a place for you here."

Nicole’s story isn’t just about her—it’s about every woman who has fought to be seen, who has pushed past the doubt, and who continues to build a future in this industry. And if you ask her, that future looks brighter than ever.